About Us
About SWISSWELL
Originating from Northern Europe and headquartered in Xiamen, China, SWISSWELL draws inspiration from the rugged outdoor culture and extreme climates of its birthplace. Recognizing that modern urban consumers seek more than just basic protection in clothing, SWISSWELL redefines traditional rainwear with a fresh, stylish approach.
Guided by a commitment to functionality and innovation, SWISSWELL designs outdoor sportswear that prioritizes comfort, a critical element for outdoor enthusiasts. By utilizing high-quality, waterproof fabrics, SWISSWELL products offer superior waterproofing, breathability, warmth, wear resistance, and tear resistance. This effectively addresses the common issues of heat and moisture in traditional rainwear, delivering a genuinely comfortable experience for all.
The flagship SWISSWELL raincoat line has become a favorite among consumers for its optimized waterproof design and minimalist aesthetic. In line with its signature style, SWISSWELL enhances fashion appeal through carefully chosen colors and contrasts, aligning with modern fashion trends. This stylish evolution overcomes the rough, monotone look of traditional outdoor wear, leading the outdoor sports community toward greater sophistication.
Our Vision
Make Fashion More Sustainable, Make Technology More Stylish
As an eco-conscious fashion brand, SWISSWELL is dedicated to making fashion more sustainable through innovative, responsible practices. Our vision is to lead the industry towards environmental responsibility by advancing sustainable materials and production methods that reduce resource consumption and pollution. At the same time, we embrace technology to merge functionality with fashion, driving transformation in the fashion industry. We believe that making fashion more eco-friendly and technology more stylish can offer consumers a unique blend of sustainability and cutting-edge design, fostering a future that respects our planet.
Our Mission
Connecting People with Nature
SWISSWELL believes in the inseparable bond between humans and nature. Nature’s vast power serves as a continuous source of inspiration and wonder for us. Our mission is to design and produce top-quality outdoor apparel that encourages people to immerse themselves in nature and enjoy its beauty. Through the use of innovative materials and techniques, we aim to create durable, comfortable, and functional products that meet the demands of diverse outdoor activities. We strive to deliver an exceptional experience for outdoor enthusiasts while promoting respect for and protection of the natural world. We hope to inspire a passion for nature, advocate for sustainable growth, and contribute to the preservation of our planet.
SWISSWELL Core Values
Revalue, Reduce, Recycle – Since 2006
SWISSWELL stands firmly on the principles of sustainable development. Acknowledging the importance of environmental conservation, we strive to minimize our ecological footprint in every stage of product design, manufacturing, and sales. We incorporate eco-friendly materials and sustainable practices into our processes, working to reduce the consumption of natural resources. SWISSWELL also supports environmental initiatives, including reforestation projects led by environmental organizations, actively giving back to nature through meaningful contributions.